Resume
Experience
2019 - 2025
Business Manager
Ferguson Enterprises
National
Led cross-functional teams and external partnerships to align branding with business goals. Crafted trend-driven engagement programs, streamlined internal processes, and launched initiatives that boosted visibility, loyalty and consistent revenue growth.
2017-2019
Brand Manager
Helen of Troy
Boston, MA and El Paso, TX
Led global product launches for Revlon and Hot Tools, driving market expansion and international growth. Built impactful retail partnerships, while refining manufacturing, packaging, and marketing strategies. Her oversight of P&L, licensing, and performance analytics informed smart, long-term growth decisions.
2008-2012
Sponsorship and Marketing Manager
INCA Productions
London, UK
Transformed a three-month internship into a four year leadership role, managing high-profile campaigns for fashion icons and cultural institutions. Collaborated with the British Fashion Council to orchestrate global partnerships and luxury brand sponsorships that elevated market prestige.
Education
2006-2010
American Intercontinental University
Bachelor of Arts in Marketing & Business Administration
London, UK
Gloria's academic path began in Los Angeles but took a bold turn when she relocated to London to pursue her studies abroad. Immersed in vibrant, multicultural environment-with classmates from Nigeria, Puerto Rico, Lithuania, Slovakia, England -her education bloomed beyond the classroom and into global perspectives. Upon graduation, she was honored with a four-year visa, recognizing her potential and allowing her to continue building her career in London.
2004-2006
American Intercontinental University
Bachelor of Arts in Marketing & Business Administration
Los Angeles, CA
At 19, Gloria left her small hometown of El Paso to chase her educational dreams and creative calling in Los Angeles. Settling into the vibrant pulse of the city was everything she had imagined- an immersive dive into the guts and bones of branding, fashion textiles, entertainment and art. LA became her launchpad, offering raw exposure to the industries she admired and shaping the foundation of her creative evolution.
Professional skillset
Product Innovation
Retail & E-Commerce Strategy
Consumer Insight & Trends
Event activation& Experiential Marketing
P&L management
Cross-Functional Leadership
Languages
English (native)
Spanish (Fluent)