Projects
These are a few snapshots of the work I've led- each example reflects my approach: intentional, impactful and rooted in connection.
The Glow Up
Brand Manager
Led the packaging rebrand for HOT Tools, designing an additional three SKUs and refreshing the product line with a bold, modern look. The launch was supported by targeted social media campaigns, digital collaborations and retail marketing initiatives- driving visibility across Walmart, Target, Ulta and Amazon.
Orange Bloom
Produced and Managed
In Barcelona, we launched Boss Orange with Orlando Bloom and Hugo Boss through an exclusive four-day experience for 50 global journalist. From design talks to cultural dinners and one-on-one time with Orlando, the event revealed the fragrance's inspiration and craftsmanship- sparking thoughtful coverage that captured both the scent and its story.
The Royal Match
Sponsorship Management
For Prince Harry's Sentebale charity polo match, I curated high-impact sponsorships that blended luxury with purpose. Royal Salute hosted an immersive tasting station, Hunter gifted wellies to guests, and Land Rover provided elegant transport- all contributing to seamless guest experience and strong brand visibility. The collaborations raised $300,000 for charity, showcasing how thoughtful partnerships can drive both impact and prestige.
Illuminating Fashion
Sponsorship and Collaborations
In London, I partnered with the British Fashion Council on The British Fashion Awards, developing brand sponsorships that offered exclusive access and visibility. One collaboration featured a lighting design company, where we created an immersive experiece through custom installations- spotlighting their work across social media, press and event coverage.
